bluefin partnership

Bluefin Technology Partners, LLC is a leading provider of community marketplace platform solutions to the newspaper publishing industry,who have entered into a strategic technology partnership with Drag & Drop Limited.

Under the agreement, D&D will supply key components of its premier online display ad building applications “Visuals Plus Express” (VPE2) and PM2 to be incorporated into Bluefin’s PlaceAd module included in their industry-leading offering BluefinCMPTM (Community Marketplace Platform). Now using BluefinCMP, advertisers will have the option of building both display ads and classified liner ads for both print and online publications all in the same user experience.

Drag & Drop has also agreed to become a value added reseller of BluefinCMP within the UK. MDS, D&D's U.S. business partner currently has over 120 newspapers using the Visuals Plus Express and PM2 applications as part of their internal ad production workflow, and over 800 newspapers subscribers of their industry-leading publication, “Inside Classified”.

“Self-service advertising is where all publishers need to be to grow their business”, said Patrick MacDonald, a partner of MDS. “By combining our solutions, we can give advertisers the ability to book ads and create them with high quality templates giving them full control of the creative process. This kind of user-friendly experience is what drives more revenue to local publishers and increases brand loyalty. Bluefin has delivered the right platform for advertising self service, and we are very excited to add our online ad building technology to enhance the total offering.”

To find out more information on our latest partners, visit their web site here